What is an Agile Coach?

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This article was updated on August 19, 2020 to include the newest version of the The Agile Coach image, shown below.

Agile is an iterative and incremental approach for the development and delivery of products and services, and organizations are increasingly embracing it to best meet their business needs. An agile coach can increase the chances of a successful agile adoption or improvement. [1] [2]

Some define the agile coach role as “an individual who coaches agile teams” or a similar self-descriptive representation. A more detailed definition along with examples are presented in this article.

Scott M. Graffius defines the agile coach as:

"The individual is an agile expert who provides guidance for new agile implementations as well as existing agile teams. The agile coach is experienced in employing agile techniques in different environments and has successfully run diverse agile projects. The individual builds and maintains relationships with everyone involved, coaches individuals, trains groups, and facilitates interactive workshops. The agile coach is typically from outside the organization, and the role may be temporary or permanent."
[3]

The following Agile Coach illustration from Exceptional PPM and PMO Solutions
provides additional information such as values, guiding principles, focus areas, tools, and activities for agile coaches. A downloadable, hi-res version of the image is available here. For permission requests, contact hello@exceptional-pmo.com.

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Values
include respect, courage, focus, openness, and commitment.

Principles
include collaboration, technical excellence, transparency, continuous improvement, simplicity, fast and frequent delivery, and high satisfaction.

Focus areas include company; division or segment; product; tribe, squad, or team; and individuals.

Tools include data collection, visualization, best techniques, feedback, and agile process tools.

Activities include coaching, teaching, facilitating, and mentoring.

If you'd like to learn more about what an agile coach does, you may be interested in the new book —
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. The trailer is below.



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About Agile Transformation

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits. Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company.

Scott M. Graffius's first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, provides readers with practical information they can use to get benefits from the most popular agile framework, Scrum. It presents top practices from successful implementations based on Scott's hands-on experience and 116 diverse sources such as the Scrum Alliance, the Project Management Institute, MIT, the IEEE, Gartner, and the Software Engineering Institute. The publication garnered 17 first place awards from national and international competitions. Scott and his book have been featured in Yahoo Finance, Computer Weekly, the PM World Journal, Learning Solutions, Innovation Management, and additional media publications.

In
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, Scott shares a behind-the-scenes account of a successful agile implementation at a global entertainment company. The story is based on actual events and it's told from Scott's perspective as an agile coach. The transformation dramatically improved the way the organization works and delivers business value. New capabilities and practices enabled the enterprise to adapt to its changing environment, move faster, and drive innovation, which made it more competitive and prosperous.

Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change is offered in ebook and paperback formats.

Agile Transformation is offered in ebook/Kindle format (ASIN: B07R9LJLPJ) in:

🇦🇺 Australia from Amazon.com.au
🇦🇹 Austria from Amazon.de
🇧🇷 Brazil from Amazon.com.br
🇨🇦 Canada from Amazon.ca
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇮🇳 India from Amazon.in
🇮🇪 Ireland from Amazon.co.uk
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇱🇮 Liechtenstein from Amazon.de
🇱🇺 Luxembourg from Amazon.de
🇲🇽 Mexico from Amazon.com.mx
🇳🇱 Netherlands from Amazon.nl
🇳🇿 New Zealand from Amazon.com.au
🇸🇲 San Marino from Amazon.it
🇪🇸 Spain from Amazon.es
🇨🇭 Switzerland from Amazon.de
🇬🇧 United Kingdom from Amazon.co.uk
🇺🇸 United States of America from Amazon.com
🇻🇦 Vatican City from Amazon.it

Agile Transformation is sold in paperback (ISBN-13: 9781072447962) in:

🇦🇷 Argentina from Mercado Libre
🇦🇺
Australia from Amazon.com.au, Angus & Robertson, Booktopia, and Mighty Ape
🇧🇸 Bahamas from Book Depository (via Australia/UK)
🇧🇪 Belgium from Book Depository (via Australia/UK)
🇧🇲 Bermuda from Book Depository (via Australia/UK)
🇧🇷 Brazil from Amazon.com.br
🇨🇦 Canada from Amazon.ca
🇨🇿 Czech Republic from Book Depository (via Australia/UK)
🇩🇰 Denmark from Book Depository (via Australia/UK)
🇪🇬 Egypt from Ubuy.com.eg
🇫🇯 Fiji from Book Depository (via Australia/UK)
🇫🇮 Finland from Book Depository (via Australia/UK)
🇫🇷 France from Amazon.fr
🇩🇪 Germany from Amazon.de
🇬🇷 Greece from Book Depository (via Australia/UK)
🇮🇸 Iceland from Book Depository (via Australia/UK)
🇮🇱 Israel from Book Depository (via Australia/UK)
🇮🇹 Italy from Amazon.it
🇯🇵 Japan from Amazon.co.jp
🇰🇼 Kuwait from Ubuy.com.kw
🇲🇽 Mexico from Amazon.com.mx
🇳🇱 Netherlands from bol.com
🇳🇿 New Zealand from Mighty Ape, Booktopia (via Australia), and Wordery (via UK)
🇵🇭 Philippines from Book Depository (via Australia/UK)
🇵🇷 Puerto Rico from Book Depository (via Australia/UK)
🇶🇦 Qatar from Ubuy.com.qa and Book Depository (via Australia/UK)
🇸🇲 San Marino from Book Depository (via Australia/UK)
🇸🇦 Saudi Arabia from Ubuy.com.sa
🇸🇬 Singapore from Ubuy.com.sg and Book Depository (via Australia/UK)
🇰🇷 South Korea from Book Depository (via Australia/UK)
🇪🇸 Spain from Amazon.es
🇸🇪 Sweden from Adlibris.com and Book Depository (via Australia/UK)
🇨🇭 Switzerland from Book Depository (via Australia/UK)
🇹🇼 Taiwan from Book Depository (via Australia/UK)
🇹🇷 Turkey from Ubuy.com.tr
🇺🇦 Ukraine from Book Depository (via Australia/UK)
🇦🇪 United Arab Emirates from Ubuy.ae
🇬🇧 United Kingdom from Amazon.co.uk and Book Depository
🇺🇸 United States of America from Amazon.com, Books-A-Million, Better World Books, Powell’s, Walmart, Diesel Bookstore (Los Angeles, California), Skylight Books (Los Angeles, California), Hudson Booksellers/Hudson News at LAX (Los Angeles International Airport), Vroman’s Bookstore (Pasadena, California), Warwick’s (La Jolla, California), Compass Books/Books Inc. at SFO (San Francisco International Airport), University Press Books (Berkeley, California), Kona Stories (Kona, Hawaii), University of Arizona Bookstore (Tucson, Arizona), Bookworks (Albuquerque, New Mexico), Hudson Booksellers/Hudson News at Penn Station (New York, New York), McNally Jackson Independent Booksellers (New York, New York), Reiter’s Books/Students Book Company (Washington, DC), Titcomb’s Bookshop (East Sandwich, Massachusetts), Harvard Book Store (Cambridge, Massachusetts), and others
🇻🇦 Vatican City from Book Depository (via Australia/UK)
🇻🇳 Vietnam from U-buy.vn

Get your copy today!

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Sources:

[1] Dikert, K., Paasivaara, M. & Lassenius, C. (2016). Challenges and Success Factors for Large-Scale Agile Transformations: A Systematic Literature Review. Journal of Systems and Software, 119, 87-108. DOI: 10.1016/j.jss.2016.06.013.

[2] Sureshchandra, K. & Shrinivasavadhani, J. (2008). Moving from Waterfall to Agile. Proceedings from Agile, 2008: AGILE ’08 Conference. Toronto, ON, Canada. DOI: 10.1109/Agile.2008.49.

[3] Graffius, S. M. (2019): Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Seattle, WA: Amazon Digital Services. DOI: 10.5281/zenodo.2652976.

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About Exceptional PPM and PMO Solutions

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Exceptional PPM and PMO Solutions™ helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. The firm provides advisory, training, and facilitative consulting services related to project, program, portfolio, and PMO management. While every engagement is unique, outcomes typically include getting more projects done, faster delivery time, improved on-budget performance, improved customer and stakeholder satisfaction, and more consistent realization of business results. Exceptional PPM and PMO Solutions™ confidently backs its services with a
Delighted Client Guarantee™.

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Let's Connect

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Connect with us on LinkedIn, Twitter, and Facebook.

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© Copyright 2019 Scott M. Graffius, Exceptional PPM and PMO Solutions™. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/Exceptional PPM and PMO Solutions™.













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Scott M. Graffius Speaking at Frug'Agile Conference


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Scott M. Graffius will speak at October 2021 edition of Frug'Agile Conference (Photo of Khor Virap monastery in the shadow of Mount Ararat by Andrew Behesnilian; used under license, CC BY-SA 3.0)


🔥 Update: The Frug'Agile Armenia 2021 Conference recorded sessions and made the videos available to the public. The video of Scott M. Graffius's session is included at the end of this post.

Scott M. Graffius, CEO of Exceptional PPM and PMO Solutions, will present “The Journey to Happier and More Productive Agile Teams” at the Frug’Agile Conference on October 15, 2021, from 7:00-8:00 p.m. Armenia Time.

The conference will take place in Armenia and France, attendees can participate in-person or virtually, and sessions will be delivered in French or English (Scott's will be in English).

Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

To learn more and to secure tickets for the conference, visit
https://www.frugagile.org.

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Scott M. Graffius will speak at October 2021 edition of Frug'Agile Conference (Photo of Khor Virap monastery in the shadow of Mount Ararat by Andrew Behesnilian; used under license, CC BY-SA 3.0)

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About Scott M. Graffius

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Scott M. Graffius is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available at
https://www.exceptional-pmo.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’s multi award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 978-1533370242).

Here's an excerpt from the book: "Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks such as waterfall are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum’s built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage."

With clear and easy to follow instructions, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps you:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow. Get your copy today!

🇦🇺 Australia
🇦🇹 Austria
🇧🇪 Belgium
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇭🇺 Hungary
🇮🇳 India
🇮🇪 Ireland
🇮🇱 Israel
🇮🇹 Italy
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇳🇴 Norway
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 UAE
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

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About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962) provides a revealing behind-the-scenes story about an actual successful agile implementation at a global entertainment company.

The award-winning book — a quick (60-90 minute) read — is available in paperback and ebook/Kindle formats in the
United States and around the world. Some links by country follow.


🇦🇺 Australia
🇦🇹 Austria
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇮🇳 India
🇮🇪 Ireland
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 United Arab Emirates
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

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About Exceptional PPM and PMO Solutions


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Exceptional PPM and PMO Solutions provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. Our seven core values are integrity, objectivity, collaboration, persistence, innovation, continuous learning and improvement, and exceptional results. We confidently provide a Delighted Client Guarantee™. For details, visit https://www.Exceptional-PMO.com.

Exceptional_PPM_and_PMO_Solutions_-_Pro_Bono_-_v-22012707-LR-SQ

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About Frug’Agile Conference


Frug’Agile 2021 is a global conference on agile. The theme for this edition is "back to basics," and it runs from October 14-15. The conference features speakers from Armenia, France, and around the world. Sessions will be presented in either French or English, and attendees may participate in-person — from venues in Armenia or France — or virtually.

To learn more about Frug’Agile, visit
https://www.frugagile.org.

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Let's Connect

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Connect with us on LinkedIn, Twitter, and Facebook.

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Update on November 13, 2021

If you missed the event, recordings of sessions are now available on YouTube. Scott's talk is at https://www.youtube.com/watch?v=ewokhrpMCIE. The video also appears below.


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The short link for this blog post is:
https://bit.ly/frug-21
The short link for a related post on LinkedIn is:
https://bit.ly/frug-in



© Copyright 2021 Scott M. Graffius, Exceptional PPM and PMO Solutions™. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius/Exceptional PPM and PMO Solutions™.













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